Adding cross-media administrations to VDP is a method for encouraging concrete associations with print clients and increment edge by climbing the creation chain. Further articles in this series will make sense of how pick cross-media programming and to sell the new administrations.

This is one of a progression of articles in view of The ABCs of VDP, a free digital book from EFI that makes sense of the advantages of variable information printing (VDP) and depicts with models how print specialist co-ops can create, advance and offer VDP administrations to their clients, extending their business portfolio and expanding net revenues.

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